14th November 10am-11:30am
This is a very practical session focused on measuring customer satisfaction and then using that data for impact measurement and as an effective marketing tool. The content will be interactive and practical and draw on real-life examples.
The webinar will cover:
- how to design a meaningful customer survey, including what to measure and why, ensuring these are replicable for future comparison,
- how to use a survey as part of your impact measurement,
- what is NPS (Net Promoter Score)? We’ll look at its strengths and weaknesses and how can you use it as a responsible finance provider,
- how to encourage and increase participation in customer surveys and research,
- how to use Trust Pilot as a responsible finance provider,
- how to use feedback from customer and impact research in your marketing and to improve your performance.
This workshop will be useful for all responsible finance providers to share ideas and best practice; and pick up tips from a consultant who combines marketing expertise with knowledge of impact measurement in the social enterprise/ responsible finance sector.
It will be delivered by Jamie Veitch, a communications consultant with broad experience of the responsible finance and social enterprise sectors. He has undertaken many pieces of social impact and customer satisfaction research for clients and helped them to communicate and/or learn from their findings.
The member’s fee for this webinar is £100+VAT.
Please email Ros Wynne on [email protected] if you would like to sign up.
If you are unable to attend the webinar, you can purchase the presentation slides for £30.00 + VAT.
Bookings
To find out more and book a place, please contact [email protected]